Survey sees hope for music against pirates

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Survey sees hope for music against pirates

Post by Baz on Mon Oct 13, 2008 3:05 am

The British music industry is about to "turn the corner" after years of fighting a losing battle against online piracy, according to research published today.

Record companies should be able to increase revenues from digital sales amid a crackdown on illegal downloads and file-sharing, according to the report by Entertainment Media Research. Its latest Digital Music Survey, now in its fifth year, suggests that the industry should use growing opportunities to make money out of music online to make up for a long-term decline in CD sales.

"Despite the ubiquity of free music, there's a real willingness by consumers to pay for music products if the package is right," said Alexander Ross, music partner at the media law firm Wiggin, which co-authored the study. The optimistic verdict contrasts with last year's survey, which warned that illegal downloading was at an all-time high and set to rise further.

The survey - a poll of 1,500 British consumers - found that online piracy fell by 10% this year, attributing this partly to more aggressive noises from internet service providers, which agreed this year to send warning letters to customers suspected of illegal file sharing.

The report also pointed to the popularity of music videos on YouTube as a further reason for optimism. YouTube plans to develop e-commerce opportunities that would allow people to buy music directly after viewing videos.

"The music video is now more influential than ever and has become the industry's trump card for engaging consumers and creating that long-term emotional connection required for monetisation," said Russell Hart, chief executive of Entertainment Media Research. "It is now the vital component in music marketing."

Original article here


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Re: Survey sees hope for music against pirates

Post by YePiF on Mon Oct 13, 2008 10:14 am

Sounds like great news Very Happy

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